The Regret Minimisation Framework

You should adopt the Regret Minimisation Framework, RMF.

If you ask Jeff Bezos, he knows exactly what it means.

The other day, CNN reported that the founder’s net worth had

grown to $100billion. That’s $20billion more than he had a couple of months before then.

Jeff Bezos is the world’s richest man.

You know Bezos owns Amazon. You also know he owns Blue Origin, the space travel company, and The Washington Post. He owns a lot of things.

Jeff Bezos is muscular this days. He looks like he has a sixpack. Jeff Bezos also wears gold-framed aviator shades. Jeff is badass.

But Mr Bezos used to be a nerdy young man with a roundish face. Some would even have called him a dork.

He embraced both terms, though, and would be the first to tell you that as an undergrad in Princeton, he wasn’t such a sociable person. So many times, friends tried to hook him up with girls on blind dates… so many times those interventions failed.


Now, Bezos has $100billion.

Before Amazon and this stupendous wealth, Bezos worked on Wall Street. Then, one day, he quit his job.

Why? Because the Regret Minimisation Framework. Now, what the hell is hell is that?

Regret Minimisation Framework is the idea of doing what your heart feels like doing right now so you won’t live the rest of you life in regret.

“I want to have lived my life in such a way that when I’m 80 years old I’ve minimised the number of regrets that I have,” Bezos told 60 Seconds in 1999.

Imagine that Bezos didn’t start Amazon in 1994 and someone else, say, Elon Musk, did. Certainly the company won’t be called Amazon and I’m almost certain Bezos would be worth way less than $100billion now.

Maybe Mr Bezos would still be on Wall Street, fat and slow, with too much money and no purpose, just another slug in a suit and tie and Mercedes.

I’m just saying.

The Regret Minimisation Framework, aka RMF. All it says is ‘You’ve only got one life, why not spend it doing what you want.’

I think that makes a whole lot of sense. But if you aren’t sure, ask Alexa.

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